The KiTalbum has arrived in the UK as the newest format for music.

Popularised by K-Pop, the format has sold 10 million units since 2017, and combines lossless audio, video exclusives, fan areas, behind the scenes footage and physical collectibles, all housed in a premium box set and chart eligible.

“…[the KiTalbum] is already the most important physical format since the CD…Its unique combination of the tactility and scarcity of physical media and the portability and user-friendliness of the digital technology makes it the format for 2025 and beyond.” Music Week

"A KiTalbum is a hybrid media format that combines collectible physical packaging with high-fidelity music, videos, photos, lyrics, liner notes, and more. It’s not a merch bundle or a bonus. It’s a format designed to offer a more complete way to experience an album, combining physical and digital elements that enhance how the music is seen, heard, and remembered.” SPIN MAGAZINE