American Interior is a unique project that firmly establishes Gruff Rhys as a captivating storyteller, blurring the boundaries and possibilities of songwriting, music, literature, film and technology to create a multisensory experience telling the incredible true story of John Evans. In 1792, John Evans, a twenty-two-year-old farmhand from Snowdonia, Wales, travelled to America to discover whether there was, as widely believed, a Welsh-speaking Native American tribe - The Madogwys - still walking the Great Plains.
 
The LP comes in a thick card gatefold sleeve and is pressed on 180 gram vinyl. Inside the sleeve is a 11" x 11" foldout card insert with Pete Fowler album artwork on the front, a map illustrating "John Evans' journey into the American interior" in the centre and album credits are featured on the back.